Brand Strategy
for Business Owners
who Give a Damn
Brand
Strategy
for Business
Owners
who Give a
Damn
If your business has heart but your brand feels off, Ballad helps you define your message, refine your visuals, and connect with your audience through clarity-first, strategy-led branding.
GET STARTED
GET STARTED
The Ballad Process
The Ballad Process
From clarity to identity, here’s how we craft brands that feel like you.
Here’s how I’ll deliver a bold
and comprehensive
brand identity you can be proud of.
strategy
STEP 1
STRATEGY SPRINT
STEP 1
STRATEGY SPRINT
Clarify your message, define your voice, and align your brand with what you actually stand for.
Includes:
2-3 collaborative strategy sessions
Brand Positioning Statement
Audience Snapshot
Brand Attributes & Voice Guide
Messaging Pillars
Visual Direction Starter
Deliverable:
A beautifully organized Brand Strategy Document that becomes the foundation for design, content, and decision-making.
$2,000-$3,000
Clarify your message, define your voice, and align your brand with what you actually stand for.
Includes:
2-3 collaborative strategy sessionsBrand Positioning Statement
Audience Snapshot
Brand Attributes & Voice Guide
Messaging Pillars
Visual Direction Starter
Deliverable:
A beautifully organized Brand Strategy Document that becomes the foundation for design, content, and decision-making.
$2,000-$3,000
draw
STEP 2
IDENTITY DESIGN
STEP 2
IDENTITY DESIGN
(Only available after Step 1)
Bring the strategy to life with a visual identity that feels as handcrafted as your business.
Includes:
Primary Logo + Variants
Color Palette
Typography System
Supporting Elements
Brand Guidelines
Deliverable:
File delivery with full ownership of all designs and assets.
$4,000-$10,000
(Only available after Step 1)
Bring the strategy to life with a visual identity that feels as handcrafted as your business.
Includes:
Primary Logo + Variants
Color Palette
Typography System
Supporting Elements
Brand Guidelines
Deliverable:
File delivery with full ownership of all designs and assets.
$4,000-$10,000
STEP 3
GPT PARTNER
STEP 3
GPT PARTNER
A custom AI assistant trained on your brand strategy. Your brand voice, tone, and message available 24/7 to help with:
Writing social posts, captions, and headlines.
Reviewing content for tone consistency.
Brainstorming ideas that align with your messaging.
Staying on-brand even when you’re moving fast.
Deliverable:
A private, shareable GPT you can talk to anytime, plus a short guide on how to use it.
$300-$500
A custom AI assistant trained on your brand strategy. Your brand voice, tone, and message available 24/7 to help with:
Writing social posts, captions, and headlines.
Reviewing content for tone consistency.
Brainstorming ideas that align with your messaging.
Staying on-brand even when you’re moving fast.
Deliverable:
A private, shareable GPT you can talk to anytime, plus a short guide on how to use it.
$300-$500
Case Studies
Case
Studies
Glowry Soap Co.
Glowry Soap Co.
Bramble Organic Farmstead
Bramble Organic Farmstead
Broken Brew Lager
Broken Brew Lager
Mug & Mill Coffee
Mug & Mill Coffee
MORE
David Anderson, Founder
Hi there!
👋
You’ve poured your energy into creating something meaningful. You’ve got a product or service you believe in, something with real soul behind it. But the brand? That part still feels unsettled.
Maybe you’ve DIY’d it. Maybe you’ve tried a few directions that didn’t quite stick. It’s not wrong, it’s just... not you yet. That disconnect can be frustrating, especially when you know your work deserves better.
I’m David Anderson, founder of Ballad Branding. I help entrepreneurs like you shape a brand that isn't just “pretty,” but personal, grounded, confident, and aligned with the care you put into your craft.
My Strategy Sprint is designed to bring all the scattered pieces together. We’ll uncover what makes your business resonate and build a brand that finally feels clear and cohesive.
Because you deserve a brand that reflects who you really are, and where you're going. If you’re ready to bring that into focus, let’s get started.
You’ve poured your energy into creating something meaningful. You’ve got a product or service you believe in, something with real soul behind it. But the brand? That part still feels unsettled.
Maybe you’ve DIY’d it. Maybe you’ve tried a few directions that didn’t quite stick. It’s not wrong, it’s just... not you yet. That disconnect can be frustrating, especially when you know your work deserves better.
I’m David Anderson, founder of Ballad Branding. I help entrepreneurs like you shape a brand that isn't just “pretty,” but personal, grounded, confident, and aligned with the care you put into your craft.
My Strategy Sprint is designed to bring all the scattered pieces together. We’ll uncover what makes your business resonate and build a brand that finally feels clear and cohesive.
Because you deserve a brand that reflects who you really are, and where you're going. If you’re ready to bring that into focus, let’s get started.
GET STARTED
FAQs
Some of the most frequently asked questions:
What is a brand strategy exactly?
+
If you’re an artisan business owner, you know the dedication it takes to create something truly unique. But when it comes to branding, relying on DIY designs and generic templates can leave your brand feeling as impersonal as mass-produced goods.
What is a brand strategy exactly?
+
If you’re an artisan business owner, you know the dedication it takes to create something truly unique. But when it comes to branding, relying on DIY designs and generic templates can leave your brand feeling as impersonal as mass-produced goods.
What is a brand strategy exactly?
+
If you’re an artisan business owner, you know the dedication it takes to create something truly unique. But when it comes to branding, relying on DIY designs and generic templates can leave your brand feeling as impersonal as mass-produced goods.
What is the GPT Partner?
+
If you’re an artisan business owner, you know the dedication it takes to create something truly unique. But when it comes to branding, relying on DIY designs and generic templates can leave your brand feeling as impersonal as mass-produced goods.
What is the GPT Partner?
+
If you’re an artisan business owner, you know the dedication it takes to create something truly unique. But when it comes to branding, relying on DIY designs and generic templates can leave your brand feeling as impersonal as mass-produced goods.
What is the GPT Partner?
+
If you’re an artisan business owner, you know the dedication it takes to create something truly unique. But when it comes to branding, relying on DIY designs and generic templates can leave your brand feeling as impersonal as mass-produced goods.
Are the Steps sold separately?
+
If you’re an artisan business owner, you know the dedication it takes to create something truly unique. But when it comes to branding, relying on DIY designs and generic templates can leave your brand feeling as impersonal as mass-produced goods.
Are the Steps sold separately?
+
If you’re an artisan business owner, you know the dedication it takes to create something truly unique. But when it comes to branding, relying on DIY designs and generic templates can leave your brand feeling as impersonal as mass-produced goods.
Are the Steps sold separately?
+
If you’re an artisan business owner, you know the dedication it takes to create something truly unique. But when it comes to branding, relying on DIY designs and generic templates can leave your brand feeling as impersonal as mass-produced goods.
Is this worth the investment?
+
If you’re an artisan business owner, you know the dedication it takes to create something truly unique. But when it comes to branding, relying on DIY designs and generic templates can leave your brand feeling as impersonal as mass-produced goods.
Is this worth the investment?
+
If you’re an artisan business owner, you know the dedication it takes to create something truly unique. But when it comes to branding, relying on DIY designs and generic templates can leave your brand feeling as impersonal as mass-produced goods.
Is this worth the investment?
+
If you’re an artisan business owner, you know the dedication it takes to create something truly unique. But when it comes to branding, relying on DIY designs and generic templates can leave your brand feeling as impersonal as mass-produced goods.
Will I own my creative content?
+
If you’re an artisan business owner, you know the dedication it takes to create something truly unique. But when it comes to branding, relying on DIY designs and generic templates can leave your brand feeling as impersonal as mass-produced goods.
Will I own my creative content?
+
If you’re an artisan business owner, you know the dedication it takes to create something truly unique. But when it comes to branding, relying on DIY designs and generic templates can leave your brand feeling as impersonal as mass-produced goods.
Will I own my creative content?
+
If you’re an artisan business owner, you know the dedication it takes to create something truly unique. But when it comes to branding, relying on DIY designs and generic templates can leave your brand feeling as impersonal as mass-produced goods.
Can I just get a logo only?
+
If you’re an artisan business owner, you know the dedication it takes to create something truly unique. But when it comes to branding, relying on DIY designs and generic templates can leave your brand feeling as impersonal as mass-produced goods.
Can I just get a logo only?
+
If you’re an artisan business owner, you know the dedication it takes to create something truly unique. But when it comes to branding, relying on DIY designs and generic templates can leave your brand feeling as impersonal as mass-produced goods.
Can I just get a logo only?
+
If you’re an artisan business owner, you know the dedication it takes to create something truly unique. But when it comes to branding, relying on DIY designs and generic templates can leave your brand feeling as impersonal as mass-produced goods.
Can you refresh my current brand?
+
If you’re an artisan business owner, you know the dedication it takes to create something truly unique. But when it comes to branding, relying on DIY designs and generic templates can leave your brand feeling as impersonal as mass-produced goods.
Can you refresh my current brand?
+
If you’re an artisan business owner, you know the dedication it takes to create something truly unique. But when it comes to branding, relying on DIY designs and generic templates can leave your brand feeling as impersonal as mass-produced goods.
Can you refresh my current brand?
+
If you’re an artisan business owner, you know the dedication it takes to create something truly unique. But when it comes to branding, relying on DIY designs and generic templates can leave your brand feeling as impersonal as mass-produced goods.
Umm. What does "Ballad" mean?
+
If you’re an artisan business owner, you know the dedication it takes to create something truly unique. But when it comes to branding, relying on DIY designs and generic templates can leave your brand feeling as impersonal as mass-produced goods.
Umm. What does "Ballad" mean?
+
If you’re an artisan business owner, you know the dedication it takes to create something truly unique. But when it comes to branding, relying on DIY designs and generic templates can leave your brand feeling as impersonal as mass-produced goods.
Umm. What does "Ballad" mean?
+
If you’re an artisan business owner, you know the dedication it takes to create something truly unique. But when it comes to branding, relying on DIY designs and generic templates can leave your brand feeling as impersonal as mass-produced goods.
Unlock your
brand strategy
Click below to schedule a call.
GET STARTED
Branding that embraces your craftsmanship,
builds community, and grows your business.
Branding that embraces your craftsmanship,
builds community, and grows your business.
